The photographer and filmmaker captures Proenza Schouler’s pre-AW16 collection in a ‘modern portrait of female relationships’
Proenza Schouler, one of New York most innovative brands has – enlisted the rising fashion photography star Harley weir to shoot a short film, titled Ps. I love you. A modern display of female relationships, which features the mothers, daughters, sisters, lovers and friends. Harley’s work has that kind of poetic but ‘real’ quality that the fashion industry is attracted to. Knowing that people in and around New York have quality and interesting vibe with them. Not fame necessarily but a kind of private, charismatic sort of charm. The idea was to explore this quality across all the different kinds and to shoot real people and capturing an alternative view of femininity.